Social media can get a bad rap. It’s said to be isolating/fake/time consuming. It’s also often seen as a time-suck. So why should realtors invest precious time and money? Because with a good strategy and proper planning, you can overcome all of those to make social media a tool for marketing success and business growth.
Eric Morehouse of The Morehouse Group in Richmond, Va. admits that one of the biggest challenges realtors face is a lack of trust. Buying a home is the biggest purchase of your life, and your realtor is your partner in that big purchase.
Trust isn’t instant. There’s no single post, ad or photo that will win over potential buyers. By “putting yourself out there” on social media, you’re working to gradually build a relationship with potential buyers.
The way you build trust is through consistency. In this article, you’ll find tips for starting and maintaining a social media presence that builds trust through consistency and community.
Thanks to Tracey Gould for the opportunity to share this with the NC Realtor Community. You can read the full article on page 20 at this link.