Christina Dick began her career in advertising in 2010 as a broadcast media buyer at The Martin Agency. where she developed social media strategy and content for GEICO, Kraft Foods, Walmart, and the Virginia Museum of Fine Arts.
After Martin, Christina joined Capital One’s brand social media team as strategic marketing manager and then senior community management associate, directly responsible for the financial firm’s social media platforms.
In 2014, launched the content strategy offering at Big River Advertising as their senior content strategist. While at Big River, Christina worked with familiar brands such as SweetFrog, Wicked Taco, Virginia Lottery, and Anthem. She also joined VCU’s Robertson School of Media and Culture as an adjunct professor of advertising and served as president of the Advertising Club of Richmond.
In April 2016 founded the TFB Agency, a social media-focused marketing and PR strategic consulting firm with a client list including Sonabank, Patient First, James River Air Conditioning and the VCU Brandcenter. Christina was named by Style Weekly as one of Richmond’s Top 40 Under 40 recipients for the class for 2017 and VCU Alumni’s 10 Under 10.
The former president of the Richmond Ad Club and associate board member for Richmond CenterStage served on the board of the Public Relations Society of America’s Richmond Chapter and currently serves on the Wine, Women & Shoes committee to benefit Bon Secours Forensic Nursing and the junior board of Celebrate RVA.
"Growing up in rural Gloucester County, Christina Dick stood out like a high-polish sore thumb. She walked the dirt road to her bus stop dressed like an urban fashionista.
"I was a little weirdo wearing high heels in the barn," she recalls, amused by the memory.
Her fearlessness of standing out and staying true to herself, she says, is what has allowed her to create a professional, personal and civic life that doesn't quite fit in a square box.
Graduating from Virginia Commonwealth University in 2010, Dick's career and volunteerism have traveled a frenetic continuum. While working at the Martin Agency as a community manager, Dick started her own fashion blog, Tiramisu for Breakfast, or TFB.
It was that decision to grow beyond the confines of her fledgling career that became a catalyst for her current philosophy: "You shouldn't let people tell you who you are," she says, adding a reference to a quote she picked up along the way. "The world will tell you who you are until you tell the world."
From a blogger with a day job, she developed a rapid-fire job sequence that got her to where she is now the founder of her own marketing agency, TFB, that has worked with major Richmond institutions and companies — the Martin Agency, Capital One, VCU's BrandCenter, Patient First and James River Air Conditioning.
In addition to teaching as an adjunct at the VCU's mass communications school, Dick has devoted volunteer time and services to support nonprofits addressing weighty issues such as human trafficking, sexual assault and domestic abuse.
Her message to those she teaches is to move in all directions. "I hate rules, you know," Dick says. "It's about expanding and connecting.""