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PRSA May Luncheon: Communicating to Multicultural America
May 30 @ 12:00 pm - 1:30 pm
About the Program
Join us as we welcome Andrew McCaskill, senior VP of global communications & multicultural marketing for Nielsen. We will explore data and research pointing to key demographic shifts in the United States – communities of color, millennials, gender/race and sexual orientation. Communicators today must not only be developing communications strategies for inclusive audiences – but rather entire multicultural audiences, with messaging through a new lense. If brands and companies lack a multicultural strategy, then there’s no growth. Our marketplace today is becoming more and more about multicultural consumers, who are driving decisions and carry more buying power.
About the Speaker
Andrew McCaskill is an accredited communications and crisis management executive experienced in delivering award-winning communications and public relations campaigns at Fortune 500 companies and highly successful technology start-ups.
At Nielsen, McCaskill currently leads the company’s communications and marketing efforts to and around diverse communities around the world. He also oversees the company’s Global Media Relations Center of Excellence, providing guidance and counsel to Nielsen’s media relations teams in 106 countries on proactive public relations and reputation management issues.
He holds a B.A. in English from Morehouse College and an M.B.A. in Marketing from Emory University.
Honey Dijon Chicken with chef’s choice of sides and veggies with warm rolls and strawberry shortcake for dessert. A choice of salad, with or without meat, is also available. Make your selection when registering, and be sure to pick up your salad ticket upon checking in for the luncheon if you choose that option.