don't just take it from us...
PR OUTREACH | CONTENT STRATEGY | CONTENT CREATION | VIDEOGRAPHY | PHOTOGRAPHY
We're also working with our friends at Departure Point Films and Caroline Martin Photography on videography and photography to showcase Dr. Wiley.
PR OUTREACH | INFLUENCER CAMPAIGN | WEBSITE DEVELOPMENT (mcribvrva.com).
This month, the craveable and delicious McRib returns for a limited time to Richmond, VA. A sandwich that has had fans clamoring for more than 35 years, the McRib is made with seasoned boneless pork and slathered in tangy, delicious barbecue sauce – it’s topped with slivered onions and tart pickles on a hoagie-style bun. The iconic sandwich last appeared in participating Richmond restaurants in November 2014.
LOGO DEVELOPMENT | GRAPHIC DESIGN | LAUNCH EVENT STRATEGY
We love to volunteer our time at the Richmond SPCA, photographing pets for social media posts or special campaigns.
PR OUTREACH | PRODUCT LAUNCH STRATEGY | SOCIAL MEDIA STRATEGY
Students graduating from the VCU Brandcenter go on to work at Google, Facebook, Coca Cola and beyond. We needed to formulate a social strategy that was a reflection of the amazing talent coming out of the school in order to attract the right new students.
Our goal was to use this to create content that feels custom-made for their target, individuals aged 22-30. We worked hand-in-hand with the recruiting and marketing team of the school to create an effective and sustainable social content strategy. Not only did the Brandcenter see a 15.7% increase in requests for an application to the school following the campaign, they were also now equipped with a detailed content strategy built on insights from their audience and a plan for analyzing and optimizing on an ongoing basis.
We began our research by evaluating secondary data, an admissions survey followed by an audit of the school’s social media communications, an industry analysis, and finally, focus groups.
We used the feedback across all channels to develop eleven content categories that covered every aspect of the Brandcenter to appeal to as many different types of students as possible. We looked at common questions as themes and used that to inform the informational content we created. We incorporated a reporting structure that utilized monthly social media reports to identify topics and questions to address in info sessions, tours.
We learned from accepted students that getting their application package in the mail was a huge, life-changing moment…everyone remembered where they were when it arrived. We capitalized on this and captured this shared moment by branding the Brandcenter application envelope with a hashtag welcoming them to the #brandfam.
We found that prospective students had the same questions over and over about the admissions process and financial aid. The Brandcenter’s recruiting coordinator became the star of her own video-series, “Ask Hawley,” focused on answering those frequently asked questions.
Students said they had no idea how awesome Richmond, VA was. We incorporated content about the Richmond area into our social content strategy and even included a custom guide to Richmond in acceptance packets.
Not only did the Brandcenter see a 15.7% increase in requests for an application to the school following the campaign, they were also now equipped with a detailed content strategy built on insights from their audience and a plan for analyzing and optimizing on an ongoing basis.
How do you tie in an air conditioning company to an arts advocacy and education campaign? You find the right partner. James River Air Conditioning has always been a supporter of the arts, and we wanted a creative way to showcase that as Richmond celebrated “Artober,” a month highlighting arts and culture in our community. Meanwhile, local cartoonist “RVA Coffee Stain” has been made famous in-part from his random-act-of-kindness “Art Abandonment” campaigns. We wanted a fun and interactive way to celebrate the month, not another “We support the arts” post in our social feed. It was the perfect collaboration.
Our usual approach to social targets homeowners within our footprint. We knew that partnering with “Richmond-famous” RVA Coffee Stain would expose us to an untapped audience. It was the perfect supplement to our existing social strategy.
RVA Coffee Stain had a formula for a successful art abandonment campaigns from experience. We leveraged his knowledge and brainstormed ways to tie-in the James River Air brand in a way that made sense for RVA Coffee Stain and would be fun for our fans too. We planned a weekend day for the abandonments and settled on four prints total - enough to gain traction but not too many to make people lose interest and quit following along.
People who find RVA Coffee Stain’s abandoned art are excited to have just the print, but our sweetened package of gift cards, cell phone fans and other small gifts made it that much more enticing. RVA Coffee Stain set out on a Saturday to hide the prints throughout the city, dropping clues to their location as he went on Twitter.
Prints didn’t last longer than an hour each before they were spotted on Twitter and tracked down by RVA Coffee Stain fans. Some lucky finders even sent us photos of their loot for us to repost and share.
The Elements Beauty Bloggers campaign leveraged a diverse set of influential bloggers to reach a new audience for ElementsBeautyShop.com. From a frugal fashionista to a high-end beauty lover to a melanoma survivor and skin cancer prevention advocate, blogger partnerships exposed the Elements brand to new customers. The results were increases in awareness, event sales, social media following, and overall online sales.
With a goal to increase overall sales by 30%, we set out to find blogger partners. We leveraged social media, searching keywords and diving into the local online beauty community. We chose people who were looked to as experts – those already using and recommending the types of brands/products we carry. We took a nimble approach and added new bloggers as they surfaced throughout the campaign.
After bloggers agreed to participate, they were each given a survey to complete aimed at understanding their unique preferences. This data was used to customize a kit for each blogger with personalized beauty samples.
As the sponsored posts went live, blogger content was integrated into marketing messaging and amplified through Facebook advertising as well as on Twitter and Instagram. Each blogger was given an exclusive discount code, which allowed us to directly track which bloggers were increasing sales most. We saw which blogger partnerships were getting results and increased our investment in those partnerships, negotiating additional, customized content based on past performance. As an extension of the online content, bloggers were featured at in-store events. A private Facebook group connected the bloggers and created a sense of community.
Our greatest measure of success was a 48% increase in overall sales, year-over-year. The surprising bonus was the 90.5% increase in in-store event sales from bloggers support. The hashtag, #elementsbeautyblogger(s) was used over 160 times. Richmond Magazine also covered our unique approach to marketing in the piece, “Bloggy Beauty.”
The campaign won The Capital Award of Excellence, the highest in the category of Blogger Campaigns, at the Virginia PR Awards in 2016.
our story: TFB through the years
At Your Door Pediatrics Joins TFB
September 27, 2018
We’re so excited about our newest client! Dr. Jimmy Wiley of At Your Door Pediatrics, a house-call only concierge pediatric practice.
Tiramisu For Breakfast Scholarship
July 1, 2018
The Tiramisu for Breakfast scholarship at VCU will be open to undergraduate students in The Robertson School of Media & Culture(Journalism, PR, and Advertising). Recipients of the scholarship will receive funds to go toward conferences, professional organizations and networking events. I have benefited hugely from VCU and also organizations like Advertising Club of Richmond, AMA Richmond, AIGA Richmond and PRSA Richmond Chapter. I want students to have the same opportunity to be involved in the #RVA community.
Richmond’s Scottish Addition
June 27, 2018
We brought Richmond chefs, restaurateurs, and foodies together to celebrate Scottish Salmon Companie’s Virginia launch.
Kitty’s First Office Visit
June 25, 2018
she hated it…
TFB Goes International
June 19, 2018
Scottish Salmon joined the roster, becoming TFB’s first international client.
TFB Intern Emily Mattice wins Photoshop World Award
June 3, 2018
🏆 Emily was honored with the Photoshop World 2018: A KelbyOne Conference’s Guru Award for Excellence in Photoshop Design in the Student category!
Welcome Candy Valley and Keya + Co.!
June 3, 2018
We’ll be working with Keya Wingfield of Candy Valley Co. to develop a new brand, Keya + Co, around her Indian-American culture.
Two Wins At The Virginia PR Awards
May 24, 2018
TFB Agency’s campaigns with VCU Brandcenter and Overcoming Bias won at the PRSA Awards! We loved being the social media sponsor for the event and seeing everyone’s tweets and Instagram posts on the screen!
Welcome to TFB, Richmond Dermatology!
May 24, 2018
Morris Tile Joines The Client Roster
May 4, 2018
TFB Turns Two!
April 16, 2018
It’s officially been TWO years since TFB became official.
Christina Hoang Joins TFB As Intern
April 9, 2018
Giving the Keynote At The Her Campus Mid Atlantic Conference
April 8, 2018
Virginia Communications Hall of Fame
March 29, 2018
It was an honor serving on the selection committee for the Virginia Communications of Fame and to celebrate the inductees.
TFB Intern Emily Wins First Place In The Dog Jog!
March 24, 2018
Congrats to TFB intern Emily Mattice on getting first place in her age group at the Richmond SPCA Dog Jog!
Tiramisu For Breakfast For Bobbi Brown
March 17, 2018
We teamed up with Bobbi Brown, Megan of the Sweet Sauce Blog and former TFB intern Kat Pierre of Beauties Beholder for a blogger event at Nordstrom in Tyson’s Corner. Check it out here.
ChamberRVA Joins The Client Roster
March 14, 2018
We are so excited to welcome ChamberRVA to our client list. We’re working to communicate their latest project, FutureRVA, which focuses on studying and developing talent in our region. We brought in our friends at Think to design their annual report.
TFB Launches Events Calendar
March 13, 2018
Check it out here: events calendar.
Love-Bombing The VCU Brandcenter With Mickey Ds
February 14, 2018
TFB Gets A New Logo
February 3, 2018
Thanks to our branding partners at THINK 804!
TFB Moves Into Shockoe Office
February 2, 2018
1901 East Franklin Street Suite 119
Go For 20 Hits A Milestone
January 31, 2018
What a difference a year makes. One year ago today, she had a mastectomy. Today, she’s kicking butt and working to launch GoFor20. I’m proud to know you, Emilie Kiritsis! (Photo by Kegham Hovsepian/Stephen Wing Ong)
Office Renovations with QCHI
January 23, 2018
TFB Welcomes Clementine To The Client Roster
January 16, 2018
TFB welcomes McDonalds to The Client Roster
January 11, 2018
We’re loving it! So excited to welcome the newest TFB Agency client, McDonald’s. We think these cake pops from Candy Valley Cake Company just might have sealed the deal. We’ll be handling PR for their Richmond market.
Richmond Biz Sense Feature: Social media marketer settles down in Shockoe
January 9, 2018
We’re grateful to Jonathan Spiers of Richmond Biz Sense for the writeup.
Joining the Celebrate RVA Board
January 2, 2018
I’m also happy to announce I’ve joined the board of CelebrateRVA, an organization committed to throwing birthday parties for disadvantaged children. Some of the children touched by this group have never celebrated a birthday before and had to have the act of blowing out candles shown and explained to them. I’m so excited to work with CelebrateRVA and be a small part of bringing them joy. I encourage you to read up on what they’re doing and volunteer to attend a party if you can.
Eating Bird Food Joins The Client Roster And Lands A Spot On CBS
January 1, 2018
Clementine Joins the Client Roster
December 19, 2017
TFB Signs Lease On First Office
December 12, 2017
TFB Styles December Issue of Richmond Mag
December 1, 2017
We styled our first piece in Richmond Mag’s December issue.
VCU’s Top 10 Under 10
November 11, 2017
I was honored to be among 9 others as VCU Alumni’s Top Ten Under Ten. VCU Alumni’s 10 Under 10 awards program honors alumni who earned their first VCU degree (undergraduate, graduate or professional) within the past 10 years and who have: Enjoyed remarkable professional success Made important contributions to their community Loyally supported the university
Joining The Richmond Ad Club Mentor Program
November 2, 2017
Yay! The Advertising Club of Richmond Mentor Program kicked off today and I got to meet my mentee, Isabelle
Top 40 Under 40
October 26, 2017
I was honored to be among the 39 others named as Richmond’s Top 40 under 40.
PRSA Student Connections Week Panel
October 25, 2017
Tiramisu For Breakfast Guide To Richmond Launch
October 23, 2017
Women In Advertising Panel
October 23, 2017
Fashion Show To Benefit Forensic Nursing
October 19, 2017
Speaking at the Chesterfield Chamber
October 18, 2017
Tiramisu For Breakfast Guide To Richmond Launch At Quirk Hotel
October 16, 2017
Celebrated National Business Womens Week with Sonabank
October 16, 2017
Sonabank POWER celebrated women entrepreneurs for National Business Women’s Week.
ARTOBER WITH RVA COFFEE STAIN
October 2, 2017
To celebrate Artober, James River Air partnered with RVA Coffee Stain for a sponsored “Art Abandonment” series.
Rebelle Con Kicks Off
September 11, 2017
TFB Signs Go For 20
August 30, 2017
TFB Focus Group
June 14, 2017
In an effort to learn more about the Tiramisu For Breakfast community of readers and month we hosted a focus group/meetup.
VCU Brandcenter Social Recruitment Campaign Launch
May 31, 2017
The social recruitment strategy we developed for the VCU Brandcenter is in full swing and it has been awesome to see new students being welcomed into the “brandfam.”
James River Air Social Media Campaign Wins at the Virginia PR Awards
May 10, 2017
Remember our campaign for James River Air Conditioning to Benefit the Richmond SPCA? We’re thrilled to announce that it won a Capital Award at the Public Relations Society of Virginia Awards. More importantly, the campaign raised over 11,000 for homeless dogs and cats in Richmond. We couldn’t have done it without the animal-loving RVA community and we can’t thank you enough for your support. We’re thankful to have such a generous and community-driven client in James River Air Conditioning. Special thanks to BES Studios and Bonnie Blackwood at Blue Moon Marketing for working to bring the campaign to life.
Tiramisu For Breakfast Makeup Class with Bobbi Brown
May 4, 2017
Emily Mattice Joins TFB As Intern
April 18, 2017
TFB Turns One!
April 16, 2017
VCU Brandcenter launches Ask Hawley Video Series
April 12, 2017
VCU Brandcenter launched a video series aimed at walking prospective students through the application process. Feel free to pass along to any budding ad students with big dreams.
James River Air Celebrates 50 Years with the RTD
April 7, 2017
James River Air is celebrating its 50th anniversary with the “From the Archives” section of Richmond Times Dispatch. Check it out and browse stories about Richmond’s history. You can even contribute your own photos.
Tiramisu For Breakfast Gets Trademarked!
March 22, 2017
TFB Intern Katlyn Sendoff
January 7, 2017
TFB’s first intern, Katlyn Pierre, had her send off. She has big dreams for NYC and we can’t wait to see what she does next! Keep up with her at BeautiesBeholder.com.
The Month In Social Newsletter Launches
January 3, 2017
TFB Intern Katlyn Pierre Graduates from VCU!
December 9, 2016
TFB Signs VCU Brandcenter
November 24, 2016
Social Media For Realtors Article Published
November 9, 2016
We shared social media tips for realtors in NC Realtor’s Insight publication. Our biggest piece of advice is to let your expertise show through and build trust through social media.
Gilmore Girls Feature On CBS
October 5, 2016
Read about it here.
TFB Signs Author Tiffany Jana
October 4, 2016
Katlyn Pierre Joins TFB As Intern
August 24, 2016
TFB Signs Patient First
May 16, 2016
Virginia PR Awards Win
May 11, 2016
TFB wins the Blogger Category at the Virginia PR Awards for the Elements Beauty Bloggers Campaign.
TFB Agency Becomes an LLC
April 16, 2016
Thanks to Threshold Council LLC for making us legal!
TFB Signs First Client, James River Air Conditioning
March 22, 2016
Tiramisu For Breakfast Blog Launches
January 29, 2014
With encouragement from our friend Liz at I Heart Vegetables, Tiramisu For Breakfast launches as a beauty blog.