We analyze data from your brand’s Facebook, Twitter, Instagram, etc. as well as across all other (non-social) marketing channels (i.e. print advertising, brochures, & website) to evaluate and determine patterns/themes and opportunities.
The content strategy document outlines the brand and marketing strategy, including the brand voice, guidelines for response and community management, values, team structure and description of marketing/advertising partners. This document will also outline the roles/goals of marketing channels and metrics for success.
We examine examples and insights from the marketing of direct competitors and your industry. We also look at marketing examples outside of our industry and an analysis of online conversation (social listening) around your brand and our community.
We build and nourish relationships with local media, providing you with opportunities to reach the masses. (includes ad placement and sponsorships)
FOCUS GROUPS & EMPLOYEE INTERVIEWING
We dive deep into your audience and also into your staff to understand your business and industry from the inside out.
From photography and videography to copywriting and graphic design, we find the right creative partners to help bring your brand to life.