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"I've tucked different local items inside my art abandonments before, but it was never on a sponsorship level like with James River. TFB Agency and James River were great in providing fun and desirable, promotion of the abandonments on their social channels, and giving me the freedom to choose the locations and do the art drops. They were live tweeting right with while they were happening. It definitely added to the fun." - Doug Orleski, RVA Coffee Stainread the study
Sonabank P.O.W.E.R. (Potential of Women Entrepreneurs Realized)’s goal was to leverage the publicity of National Women’s Business Week to gain awareness about Sonabank’s P.O.W.E.R. program as THE resource for our target: women business owners in Richmond, Virginia, the Northern Neck and the Middle Peninsula.
We launched a campaign to celebrate women in business in conjunction with National Business Women’s Week®. Impressions increased 3.7X and Engagements per post were up 5.6X from the year-to-date average and we doubled our goal of women using our branded Facebook profile frame.read the study
There was no close second when we were shopping for a PR/ social media firm to partner with. Christina's energy is tireless, focused, and effective.
There was no close second when we were shopping for a PR/ social media firm to partner with. Christina's energy is tireless, focused, and effective.read the study
"It's been such a pleasure working with Christina from Tiramisu for Breakfast Agency. Christina did a fabulous job identifying the social needs for Bobbi Brown cosmetics to actively engage and build local brand awareness and excitement. I've had the pleasure of partnering with TFB on various events and the attention to detail and level of professionalism is outstanding. I highly recommend Tiramisu for Breakfast for anyone looking to grow their brand or engage new clients."
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“Working with Christina has been great for my brand! Not only is she an amazing relationship builder and community connector, but she’s given me so many out-of-box ideas for how to obtain exposure and get the word out about my business. I also love her desire to bring a little Southern hospitality back to the PR world!” – Brittany Mullins, Eating Bird Food
One of Brittany's goals for Eating Bird Food was more press coverage. We pitched and secured two segments on CBS Virginia This Morning scheduled for New Years Day 2018.read the study
“Working with Christina Dick of TFB Agency was an extremely positive experience. Christina is energetic, professional, and passionate- her energy is contagious! You can tell that Christina genuinely cares about her clients and ensures they are being heard; she makes sure that the partnership between client and agency is a collaborative one. Within a short time span of working with TFB Agency we were able to move from a “wish” list to an “action” list, and execute specific social media strategies that aligned with our program’s mission, vision, and values. It was exciting to see our ideas come to life, and appreciate all that TFB Agency did to help us make it happen in a strategic, timely manner!”- Hawley Smyth, Senior Admissions Coordinator, VCU Brandcenter
“I think TFB helped us to think about social media as part of a larger communications strategy. Christina helped us focus that strategy, and helped us get organized when it came to implementing the strategy and making the best use of our time to get the most out of it.TFB is very focused on their clients’ needs. Christina takes time to get to know your strengths and weaknesses, your audience, and the challenges you face and helps you create a strategy to reach your goals. She is always looking at ways of improving. Christina helped us see that we had fallen into the trap of posting content whenever we had it rather than being strategic and planning out different types of content to keep our social media fresh, show different facets of our school, and keep posts relevant and appropriate for the audience and channel. She helped us create different content categories and strategize how to tailor them to the different channels.” -Katherine Keogh – Marketing Coordinator, VCU Brandcenter
Students graduating from the VCU Brandcenter go on to work at Google, Facebook, Coca Cola and beyond. We needed to formulate a social strategy that was a reflection of the amazing talent coming out of the school in order to attract the right new students. Our goal was to use this to create content that feels custom-made for their target, individuals aged 22-30. We worked hand-in-hand with the recruiting and marketing team of the school to create an effective and sustainable social content strategy. Not only did the Brandcenter see a 15.7% increase in requests for an application to the school following the campaign, they were also now equipped with a detailed content strategy built on insights from their audience and a plan for analyzing and optimizing on an ongoing basis.read the study
Partnering with TFB has been a huge success! The marketing and promotion the TFB team created for my book helped it become a rapid best seller! I can honestly attribute my publisher’s request for me to write more books to TFB’s phenomenal promotion and marketing strategy. My San Francisco based commercial publisher said it best when they said, “You and your team did everything right. We are truly impressed.” – Tiffany Jana, CEO, TMI CONSULTING
Dr. Tiffany Jana’s Overcoming Bias is a guide to understanding bias and its impact on us and others. With a National PR plan in place, we were tasked with focusing on local outreach. Our goal was to stand out amongst the hundreds of books being released from the same publisher through speaking engagements, local social…read the study
“As we launched a second collection of our signature Color Bar jewels, we wanted to be sure to find someone with an extensive reach who not only understood and embodied our brand, but who would truly invest in this very exciting initiative in our store. Christina and TFB went above and beyond! We had an amazing turnout, sales were higher than forecasted, and guests were absolutely thrilled with the special touches like hair and makeup experiences for guests that she was able to secure through her large network. Christina’s optimism is contagious, and even when thrown tight deadlines and other obstacles – she always conquered them with a smile and fast communications which was so appreciated. It was a huge success and our team can’t thank TFB enough.” - Kendra Scott Community Relations and Events Manager Devin Pilson
To build excitement around the launch their new spring “Color Bar” collection, Kendra Scott partnered with Tiramisu For Breakfast blog on a branded shopping event. We worked with Kendra Scott to integrate TFB in a way that made sense, adding in special touches. The projected sales goal was exceeded by 184%.read the study
With a goal to increase overall sales by 30%, we set out to find blogger partners. We leveraged social media, searching keywords and diving into the local online beauty community. We chose people who were looked to as experts - those already using and recommending the types of brands/products we carry. We took a nimble approach and added new bloggers as they surfaced throughout the campaign.read the study
“Christina definitely knows what she is doing and will take your social media platform to the next level with her amazing ideas. You get a great personality, learning opportunity, and growth with TFB. ” – RaShawn Hairson, Social Media Manager at James River Air Conditioning Co.
In a saturated market with tough competition, the James River Air’s goal was to surpass competitors on Facebook. To stand out and capture market share, we tapped into our softer side with a charity campaign for Richmond SPCA. To grow our audience, we added an incentive we knew would tug at customer’s heartstrings and love for animals. By the end of the campaign, our fan base had grown 10x, beating out every single one of our competitors.read the study