We partnered with Think to design the annual report for ChamberRVA’s FutureRVa project. Share the love!
I loved partnering with photographer extraordinaire Caroline Martin and Richmond Region tourism on the Tiramisu For Breakfast Guide to Richmond. It would be impossible to list every place in Richmond that I love, but you can read about a few of them here. Share the love!
"I've tucked different local items inside my art abandonments before, but it was never on a sponsorship level like with James River. TFB Agency and James River were great in providing fun and desirable, promotion of the abandonments on their social channels, and giving me the freedom to choose the locations and do the art drops. They were live tweeting right with while they were happening. It definitely added to the fun." - Doug Orleski, RVA Coffee Stain
Sonabank P.O.W.E.R. (Potential of Women Entrepreneurs Realized)’s goal was to leverage the publicity of National Women’s Business Week to gain awareness about Sonabank’s P.O.W.E.R. program as THE resource for our target: women business owners in Richmond, Virginia, the Northern Neck and the Middle Peninsula.
We launched a campaign to celebrate women in business in conjunction with National Business Women’s Week®. Impressions increased 3.7X and Engagements per post were up 5.6X from the year-to-date average and we doubled our goal of women using our branded Facebook profile frame.
Students graduating from the VCU Brandcenter go on to work at Google, Facebook, Coca Cola and beyond. We needed to formulate a social strategy that was a reflection of the amazing talent coming out of the school in order to attract the right new students. Our goal was to use this to create content that feels custom-made for their target, individuals aged 22-30. We worked hand-in-hand with the recruiting and marketing team of the school to create an effective and sustainable social content strategy. Not only did the Brandcenter see a 15.7% increase in requests for an application to the school following the campaign, they were also now equipped with a detailed content strategy built on insights from their audience and a plan for analyzing and optimizing on an ongoing basis.
Dr. Tiffany Jana’s Overcoming Bias is a guide to understanding bias and its impact on us and others. With a National PR plan in place, we were tasked with focusing on local outreach. Our goal was to stand out amongst the hundreds of books being released from the same publisher through speaking engagements, local social…
To build excitement around the launch their new spring “Color Bar” collection, Kendra Scott partnered with Tiramisu For Breakfast blog on a branded shopping event. We worked with Kendra Scott to integrate TFB in a way that made sense, adding in special touches. The projected sales goal was exceeded by 184%.
With a goal to increase overall sales by 30%, we set out to find blogger partners. We leveraged social media, searching keywords and diving into the local online beauty community. We chose people who were looked to as experts - those already using and recommending the types of brands/products we carry. We took a nimble approach and added new bloggers as they surfaced throughout the campaign.
In a saturated market with tough competition, the James River Air’s goal was to surpass competitors on Facebook. To stand out and capture market share, we tapped into our softer side with a charity campaign for Richmond SPCA. To grow our audience, we added an incentive we knew would tug at customer’s heartstrings and love for animals. By the end of the campaign, our fan base had grown 10x, beating out every single one of our competitors.