Since 1928, BPWF (Business and Professional Women’s Foundation) has designated the third week in October as National Business Women’s Week® – a time to honor the contributions and achievements of working women.
Sonabank P.O.W.E.R. (Potential of Women Entrepreneurs Realized)’s goal was to leverage the publicity of National Women’s Business Week to gain awareness about Sonabank’s P.O.W.E.R. program as THE resource for our target: women business owners in Richmond, Virginia, the Northern Neck and the Middle Peninsula.
We launched a campaign to celebrate women in business in conjunction with National Business Women’s Week®. Impressions increased 3.7X and Engagements per post were up 5.6X from the year-to-date average and we doubled our goal of women using our branded Facebook profile frame.