How do you tie in an air conditioning company to an arts advocacy and education campaign? You find the right partner. James River Air Conditioning has always been a supporter of the arts, and we wanted a creative way to showcase that as Richmond celebrated “Artober,” a month highlighting arts and culture in our community. Meanwhile, local cartoonist “RVA Coffee Stain” has been made famous in-part from his random-act-of-kindness “Art Abandonment” campaigns. We wanted a fun and interactive way to celebrate the month, not another “We support the arts” post in our social feed. It was the perfect collaboration.
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