Dr. Tiffany Jana’s Overcoming Bias is a guide to understanding bias and its impact on us and others. With a National PR plan in place, we were tasked with focusing on local outreach. Our goal was to stand out amongst the hundreds of books being released from the same publisher through speaking engagements, local social media chatter and feedback from the community.
We worked to identify events and existing groups that aligned with the values and messaging of the book to engage with rather than trying to create our own separate group from scratch. Meanwhile, in response to the presidential election, groups focused on inclusivity were forming on Facebook. When one of those inclusivity groups launched a monthly book club, Overcoming Bias was the first selection. We reached out to the group’s leader and provided discussion prompts, answered questions from readers in the group and even hosted an in-person book club at Tiffany office. As a result of the books outpour of local engagement , the book’s San Francisco-based publisher signed two additional book deals with Dr. Jana.