“I think TFB helped us to think about social media as part of a larger communications strategy. Christina helped us focus that strategy, and helped us get organized when it came to implementing the strategy and making the best use of our time to get the most out of it.TFB is very focused on their clients’ needs. Christina takes time to get to know your strengths and weaknesses, your audience, and the challenges you face and helps you create a strategy to reach your goals. She is always looking at ways of improving. Christina helped us see that we had fallen into the trap of posting content whenever we had it rather than being strategic and planning out different types of content to keep our social media fresh, show different facets of our school, and keep posts relevant and appropriate for the audience and channel. She helped us create different content categories and strategize how to tailor them to the different channels.” -Katherine Keogh – Marketing Coordinator, VCU Brandcenter
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