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Thanks as always,
Renovations to the TFB offices are almost done. Here’s a look at our progress.
It was an honor serving on the selection committee for the Virginia Communications of Fame and to celebrate the inductees.
Thanks to the Network of Enterprising Women for having me at their business summit this morning. For those who are interested, here’s the link to the document I presented on video marketing.
ON THE BLOG
We went to Tulum! The Yoga Dojo hosted a retreat at Amansala Eco Chic Resort. Check out all of my photos from the trip here. My favorite part by-far was our visit to the Akumal Sanctuary for Rescued Animals.
We are so excited to welcome ChamberRVA to our client list. We’re working to communicate their latest project, FutureRVA, which focuses on studying and developing talent in our region. We brought in our friends at Think to design their annual report. (PS: If this sounds awesome to you, ChamberRVA is hiring. Check out the marketing opening in the jobs section of this post)
McDonald’s of Richmond celebrated the grand re-opening of two of their 68 stores (Chester on Ironbridge Road and Waverly) with their new “Experience of the Future” technology that allows
We’ve also been popping into media outlets and schools on FRY-Days (😉) to surprise folks with tasty treats. (if your office/classroom would like to be considered for a free drop-off, let us know here.)
GO FOR 20’s new site is live! We’re in focus group testing for her six-week program.
JAMES RIVER AIR continues to support the Richmond SPCA, sponsoring both the Valentine’s Day Dog Kissing Booth and the Dog Jog and 5k.
We’re working on an exciting project with our clients at CLEMENTINE(that’s owner Lyn page on the left with Quirk Gallery/Hotel owner Katie Ukrop) giving a behind-the-scenes look at the interesting women of Richmond. Stay tuned!
Brittany Mullins of Eating Bird Food launched her five-ingredient cookbook.
Hawley Smyth of the VCU BRANDCENTER was featured by WE ARE NEXT telling the story of alums who used the school to shift into a career in advertising.
READ | LISTEN | WATCH | LEARN | DO
GRETCHEN RUBIN | The Four Tendencies: As a marketer, I’m fascinated by learning how other people think. This book has an interesting perspective on the ways different types of people are motivated. I also love Gretchen’s podcast.
I start out with a lot of books on audible (listening to them with these comfy and handy “sleeping headphones.”). If I really like the book, I’ll get a hard copy to read over my favorite sections and take notes.
SOCIAL MEDIA TODAY | CarMax’s Britt Farrar on how they took advantage of a viral moment to flex their real-time social media muscle
ESPN | UMBC’s epic NCAA tournament upset through the eyes of its Twitter handle
YOUNG HOUSE LOVE | The couple talks about the setbacks and serendipity that led to were they are today. (One of my favorite episodes and such a nice reminder that
NPR |How Social Media Can Reveal Overlooked Drug Reactions
CO.DESIGN |Are Your Job Skills Hot Or Not? This Chart Will Tell You
INSTAGRAM | The New Type Mode In Stories
ADWEEK | Social Media Is Not a Customer Experience Solution Take the intimacy, connectivity and conversational experience from the offline world and inject it into the digital world. Thay’s where customer experience excellence is born.
CMO |Study Finds Investments In Customer Experience Are Paying Off (file under: duh)
MINIMA | The life-changing science of photographing your clutter
JUNAID MUBEEN |Why ‘Sleep on It’ is the Most Useful Advice for Learning — and Also the Most Neglected
NY TIMES | Classical Music In Advertising
SOCIAL MEDIA TODAY |Keeping Up with the Algorithms: What You Need to Know About Each Platform’s Sorting System
INC. | Instagram Marketing Tricks
THE HUSTLE | Edit any website like it’s a word doc, directly from your browser
“Society rewards strengths that school doesn’t.” Garret Westlake, Ph.D., Executive Director of VCU da Vinci Center, shared his story of working with students with autism, turning their special skills into a competitive advantage in the labor market at Mindful Mornings.(via Anika Horn)
We’re looking forward to the annual Richmond Advertising awards this Friday.
These are some jobs that I’ve either heard about from friends or come across online. I don’t have a personal connection to all of them, but feel free to contact me if you’re interested and I’ll do anything I can to help. If you’re hiring, feel free to send that info along for me to include too.
JAMES RIVER AIR CONDITIONING | Customer Care Representative
CHAMBER RVA | Marketing and Communications Manager
3NORTH | Marketing Manager
VA HOUSING DEVELOPMENT AUTHORITY | Communications Manager
BOYS AND GIRLS CLUB | Marketing & Communications Manager
HAMILTON BEACH | Public Relations Specialist
VCU MASSEY CANCER CENTER | Development Communications Manager
VCU | Public Relations Coordinator
HUNTON & WILLIAMS | Marketing & Communications Manager
UMFS | Marketing Manager
ALLIANZ | Digital Marketing Specialist
VIRGINIA FARM BUREAU | Marketing & Sales Support Specialist
ELEPHANT AUTO INSURANCE | Digital Marketing Specialist
SHELTERING ARMS | Marketing Communications Specialist
DUPONT | Communications and Digital Marketing Specialist
CITY OF RICHMOND | Marketing & Public Relations Specialist
KALEO | Director of Corporate Brand And Communications
PADILLA | Assistant Account Executive, Corporate Communications
VIRGINIA FARM BUREAU | Marketing Coordinator
UNIVERSITY OF RICHMOND | Marketing Adjunct Faculty
VIRGINIA COMMUNITY COLLEGE SYSTEM | Digital Media Specialist
WORKSHOP DIGITAL | Senior Paid Digital Marketing/Pay Per Click (PPC) Analyst
PS: our smart friend Molly Szkotak, former Head of Community of Ledbury, is available for hire.
ARE YOU LOOKING FOR AN INTERN?
Ad/Marketing/PR folks: Are you looking an intern? I’ve had some people reach out and I’m going to compile a list of all the internships I know about to share with students. Fill you as much or as little info as you want to here.