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entrepreneurship
BEING BOSS: Becoming an Enthusiastic Leader
CREATIVE PEP TALK "Real creativity happens when you admit that you don't have all the answers."
MARIE FORLEO: Franchesca "Chescaleigh" Ramsey on being a "multi-passionate entrepreneur":
It's funny because when I was growing up I would run into people in my family and at school who would say you have to pick one. And I thought - well I don't want to pick one. I like all of these things. And I very much think that if you have lots of interests, you should explore them to the best of your ability because you never know how they're going to interplay or which one is really going to take-off. For me, my graphic design helped me have a great website and make sure that I had beautiful business cards and helped me edit my videos. My interest in beauty and hair helped me make sure I looked cute on auditions. All of those things worked together for me.
In the beginning, it can seem or feel scattered. But if you have that sense of courage and willingness like - "I'm just going to keep going for it."
Even if they don't fit together in a traditional sense, that's all the more reason to try to make it work because that's going to separate you from the pack.
marketing
DR. JOEL MIER: Can We Stop Fooling Ourselves? Generational Marketing is a Myth. Generational marketing is nothing more than the power of averages: looking at large groups of consumers banded together by the years they were born. To help marketing be a driving force of organic, sustained growth for our companies we need to do the hard work of truly understanding those we aim to serve and no longer rely on generalities and averages of the masses.
FORBES: How Much Do People Trust Your Content? Serve your audience first, and your business goals second. There is no better way to build trust and hold people’s attention. Think there’s only one right way to do something? That’s fine, but mention the other ways it can be done. Explain why they’re not as effective. You’ll be more convincing than just pretending they don’t exist.
QUARTZ: Steve Jobs saved Apple—and Nike—with the same piece of advice: Focus trumps opportunity. This is why doing one thing well works. With the floodgates of the internet permanently thrown open, we’re drowning in options and information when all our brains want is something simple.
If you can tap into that simple, focused message, you’ll stand out.
inspiration
watch
ISSA RAE: We have a tendency to network up, but it really is about networking across. Who is next to you? Who is struggling? Who is in the trenches with you. Who is just as hungry as you are? Those are the people you need to build with. [It's not about trying to hit up those that are already super successful] It's about calling your college-mate, calling your coworker, and saying "hey, are you trying to do this?"
learn
KAREN MCGRANE: Content & Context: Content Strategy for a Mobile World
ADWEEK: Why It’s Critical Brands Take a Stand on Tough Social Issues
Customers want to know where brands stand on issues. Brands cannot expect to play Switzerland as the rest of the world picks a side. Consumers want the companies they support to harness their power for good, not lay back and let injustices happen."
GOALCAST: These 9 life lessons from comedian Tim Minchin will make you laugh — and learn
FREE CODE CAMP | 200 universities just launched 560 free online courses.
my favorite tools
My Favorite Tools
Throughout the years I’ve collected a few online tools and apps that make my job easier. here are my favorites…
how to
JERRY POTTER: How to add more than Five Instagram Accounts to your phone.
APPLE: How to record the screen on your iPhone, iPad, or iPod touch
BUILT VISIBLE: How To Use Talkwalker Alerts for Journalism / PR outreach
NY TIMES: How to use social media in your career.
TFB: How to Make A Shareable Custom Facebook Profile Frame
MAC OBSERVER: How to use How to Use iOS 11 Screen Recording
AMY LANDINO: The Only Video Equipment You Need: This video just might give you the push you need to start incorporating video into your content strategy and marketing. We ordered the mic she recommends.
tips
SOLAMAR: 10 Tips For Running A Successful Facebook Group
SEARCH ENGINE JOURNAL: A Beginner’s Guide To ADA Compliance For Websites
HOOTSUITE: What it Takes to Create a Great Social Video: A 10-Step Guide
ENTREPRENEUR: 7 Things You Must Do to Grow a Fanatical Following Online People spend their time creating more content for the same audience, when in actual fact they should be focusing on getting their existing content in front of more people.
Your influencers are all worth sharing because they clue people into who you are and what you to
- sometimes even more than your own work.
- Austin Kleon
