My first job out of college was at the Martin Agency as an assistant media buyer. At the time I didn’t own a TV, but I learned so much about how ratings and advertising work, the importance of “sweeps week”. Each spring, the television and advertising industries gather in New York to debut the new Fall TV lineup. They call it the Upfronts, and it’s a big event. Our whole team didn’t get to travel for the event, but the sales reps at local stations would send us DVDs of the pilots. We’d watch one or two at a time with popcorn during lunch and try to predict which shows would last and which would be canceled.
A consultant I work with for my clients sent out a list of the new shows for Fall 2018 and I thought you might like to check them out: