WHAT:
Created by RAW Design, a Toronto-based architectural firm, Prismatica was assembled by a team of professionals from several fields like applied science, technology, art and architecture. Comprised of 25 pivoting prisms that stand at more than 6 ft tall, this art installation looks like a giant kaleidoscope. Guests can enjoy an infinite interplay of lights and colorful reflections as they walk through and manipulate the prisms. Prismatica was first presented as part of the 5th edition of Luminothérapie at the Place des Festivals in the Quartier des Spectacles in Montreal and this year it's coming to Richmond!
Enjoy warmer and brighter days at Short Pump Town Center with patio dining and unique views of the Prismatica Art Installation that will make for a colorful photo op. Stop by and experience this new and colorful way to welcome spring this year while supporting your favorite Short Pump Town Center eateries. Prismatica will make for the perfect outdoor dining backdrop this spring.
WHY: We want to get people excited about dining and shopping at Short Pump Town Center! Many events have been postponed or canceled due to the COVID-19 pandemic. In order to bring more fun and joy during these unprecedented times, Short Pump Town Center is bringing an interactive art experience for everyone to enjoy as we kick off Spring 2021 . Short Pump Town Center has a variety of local and national restaurants and as weather warms up and spring kicks into full gear, we’re excited to encourage our community to experience them.
In addition to experiencing Prismatica, guests will also be able to take advantage of the extended Dine & Delight program. This promotion supports restaurants and rewards customers during these challenging times. To participate, order $50 or more from a qualifying Short Pump Town Center restaurant, submit your itemized receipt to www.dinedelights.com and receive a digital $20 Reward Card. Offer valid for takeout, dine-in, or delivery.
WHEN:
March 31 – April 27
On Tuesday 3/30, we’re launching the event with a fun kickoff event with giveaways. Each guest who makes a reservation at one of the following restaurants will receive a FREE swag bag with fun surprises inspired by the art including a light-up ice cube, prism cookie, rainbow metallic pen, iridescent/translucent pouch, and a rainbow metallic straw.
WHERE:
In the center of Restaurant Row at Short Pump Town Center! Right in the middle of it all near Baker's Crust, Lehja, The Boathouse, California Pizza Kitchen, and Firebird's.
WHO (works credits):
Conception and execution: RAW Design in collaboration with ATOMIC3
Lighting design: ATOMIC3 and Jean-François Piché
Sound: Dix au carré
Production and technical direction: ATOMIC3 + Louis Héon
Production: Quartier des Spectacles Partnership (Montréal, Canada)
For more information, please visit https://www.shortpumptowncenter.com/
For interview requests, exclusive photos and other press inquiries, please contact Christina Dick at Tiramisu for Breakfast Agency at christina@tfbagency.com or 757-509-2346
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