Join our all-star panel as we tackle the exciting world of Name, Image, and Likeness (NIL) campaigns in collegiate athletics. With the game-changing introduction of NIL legislation, athletes are emerging as the new MVPs of influence. PR professionals have the chance to step onto the field by strategically championing student-athletes.
From legal hurdles to offering winning strategies to PR power plays, this discussion will be filled with insights on how to navigate the field of NIL campaigns. Attendees will gain a comprehensive understanding of the opportunities and responsibilities in this evolving arena.
Panelists:
PR Agency Expert in NIL Campaigns will moderate and share real-life examples of PR strategies and social media tactics tailored specifically for NIL campaigns, including McDonald's partnership with UVA Athletics and Ronald McDonald House Charities.
Gain legal perspectives and insights on navigating the complex legal landscape surrounding NIL agreements and contracts from an attorney specializing in NIL law.
A representative from an NIL Collective Cavalier Futures: Learn about the collective power and advocacy efforts of NIL groups, and explore collaborative opportunities to connect student-athletes to your brand, company, or cause.
Kellie Booth
Kellie Booth joins CavFutures with three years of experience in sports video production. Her previous roles included Video Coordinator for the Cornell University athletic department where she focused on creative video content and assisted with ESPN live broadcasts. She also served as a content creator for Athletux, an equestrian focused digital marketing agency.
At CavFutures Kellie assists student-athletes with brand-building, social media strategy, and sponsored partnerships. She heads the social accounts and creates content for CavFutures' subscription service 'CavClub' which provides exclusive behind the scenes access to UVA fan's favorite athletes, offers events, and more. She assists with marketing strategies for the collective itself through a digital, in-home, and in-venue advertising and also connects with local businesses to strategize and execute partnerships with student-athletes.
Kellie is a Charlottesville native, and grew up a UVA sports fan before attending Cornell University for her undergraduate degree. While attending Cornell University, she also captained the Cornell Women’s Varsity Polo team. Additionally, she spent time developing her interest in sports as the Director of Video for the student-led Big Red Sports Network. As a student at Cornell, Kellie studied Sociology with a focus on gender inequity in sports media. Her studies inspired her to pursue a career in athletics and contribute to the growing support for female athletes.
After graduating from Cornell University, Kellie attended UVA and to finish out her collegiate polo career while completing an accelerated master’s program. She received her M.S. in Marketing and Business Management at the McIntire School of Commerce this past August.
Kellie is proud to have returned to her hometown and to remain close to her family in Charlottesville. She lives with her sister and their yellow lab Pudge, named for her and her sister’s favorite baseball player growing up, Ivan ‘Pudge’ Rodriguez. She spends her free time as an assistant coach for Virginia Polo Center high school team.
Tricia Dunlap
During her first career as a high school teacher, Tricia earned national recognition as a James Madison Fellow and National Board Certified Teacher. After surviving a wrenching divorce and multiple floods in 2003, Tricia convinced reluctant local officials to pursue a Hazard Mitigation Program grant that bought out her home and three other chronic flood properties. That two-year odyssey, and a shove from a dear friend (more here), launched her into law school in 2008 as a 40-year-old single mother. She graduated from the University of Richmond School of Law in the top of her class and joined McGuireWoods shortly afterward.
On September 1, 2015, she launched Dunlap Law with a mission to help small business owners thrive. Started without a single client and no outside capital, Tricia’s passion for helping business owners has drawn over 400 clients to the firm which now has five attorneys. Her biggest priority is building the firm’s culture centered on empowerment, education, and empathy with one another and with clients. Tricia is still a teacher.
Tricia’s expertise centers on corporate law. She helps companies and individuals navigate: fiduciary duties, shareholder rights and corresponding corporate obligations, boards of director decision-making or conflict issues, and corporate officer responsibilities. While her experience includes successfully litigating corporate law claims – both direct and derivative – she prefers working through issues without going to court. One of her happiest professional moments came after helping five shareholders work through conflict and mistrust that developed during the pandemic.
If you can’t find Tricia at the office, try searching the unspoiled temperate rain forests of West Virginia’s Potomac Highlands. From age 17 to 20, Tricia lived in Knoxville while attending the University of Tennessee. There, she lived in an 1840’s-era log cabin and fell in love with Appalachia. Today, Tricia and her husband Kenny have a blended family of five fantastic adult children. They are fortunate stewards of 163 acres of mountain forest and meadowlands. They participate in local historic preservation efforts, West Virginia’s Golden Winged Warbler program, and pollinator conservation efforts while they thoughtfully develop the land for their retirement home and as a refuge for future generations.
Christina Dick
Christina Dick is the founder of Tiramisu For Breakfast, a social media-focused marketing and PR strategic consulting firm.
She's worked with national brands McDonald's, GEICO, Kraft Brands, Walmart, and sweetFrog, as well as local Richmond startups KINIS Barefoot and The Tooth Brigade. Christina began her career in advertising at The Martin Agency and worked at Capital One and Big River Advertising before launching Tiramisu For Breakfast Agency in 2016.
Christina was named by Richmond’s Style Weekly Magazine as one of Richmond’s Top 40 Under 40 recipients for the class for 2017 and VCU Alumni’s 10 Under 10. She is an adjunct professor of social media at VCU’s School of the Arts and has taught with VCU’s Da Vinci Center. VCU Robertson School. She serves on the advisory board of the VCU Robertson School of Media & Culture, the board of the Public Relations Society of America's Richmond Chapter, and is the former president of the Advertising Club of Richmond.
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