Our office is almost ready. In the meantime, I thought you might like a sneak peek at what we’ve done so far:
Here’s a look at the “before.”
I’m so grateful to everyone who sent sweet notes to the new address. I hope to have you all over soon and show you around!
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This past weekend I went up to Tyson’s Corner Mall in Mclean, Virginia to co-host a beauty blogger event with Bobbi Brown.
We started the day with breakfast and a Q&A with Tia Hebron, a pro-makeup artist Bobbi Brown sent down for the event from NYC. She took me, Megan of Sweet Sauce and Katlyn of Beauties Beholder through her career at Bobbi Brown. She’s been in the industry for 18 years and works to develop their products; there’s even a lipstick named after her daughter, Azalea. After our lesson, we worked each worked with Tia to create a makeup look based on our personal style. (I went with a cat eye. 😽)
Once we had our looks, we worked with the other makeup artists to bring them to life. I partnered up with the beautiful Deanna Delgado. 
Katlyn Pierre (former TFB intern – you may remember her from this post). 
Megan looked gorgeous. 
TFB Intern Emily J. (Yes, both of my interns are named Emily) stopped by to take some pictures and got fresh makeup look too. 
I love that my friend Lyndee came up to hang out with me too. 
hanks for being fabulous, Tia. 
Thanks to the beautiful Deanna Delgado for making it happen. 
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We were snowed out of our first class today but I can’t wait to meet a fresh crop of students next week! This semester I’m teaching Content. We’ll learn about the fundamentals of creating content strategies for brands in the first half and then hit the ground running with real clients after spring break. I’m also excited to be a faculty mentor in the da Vinci program. Those students never cease to amaze me! 
: fellow ram, Arshan
Darphin’s Aromatic Purifying Balm ($45 | Dermstore) and La Mer’s The Concentrate ($180 | Nordstrom)
Read MoreAt the nail salon this week, the girl next to me was getting a half-glitter, half-teal manicure that looked awesome. I had planned on getting plain nude gel polish, but was inspired by her to ask for this:
She painted my whole nail white, cured it with the LED light, and then painted over it with a nude shade (OPI’s Do You Take Lei Away). The, she used remover to brush the top coat off the bottom section of my nail to create this effect.
Read MoreHappy New Year, everyone!
This month has been full of excitement for TFB and I hope for you too.
We cannot wait to welcome you all into the new space. We’ll be in the Superior Production Exchange building at 1901 East Franklin Street, Suite 119.
I also hope you’ll join me next week on January 17th at the Say What Business Summit. I’ll be sharing about the impact of video on communications.
JMU Student Page Nuckols did such an awesome job for us on this moving announcement illustration:
We’re grateful to Jonathan Spiers of Richmond Biz Sense for the writeup. He was kind enough to share these outtakes with us.
CLIENT NEWS
We’re thrilled to announce our newest clients, McDonald’s and The Clementine Group. We’ll be handling PR for McDonald’s Richmond region restaurants and doing communications and social media consulting with Clementine’s group of companies, including Clementine, Clover, Ashby and Made: A Carytown Pop Up.
To prepare for the launch campaign for our clients to Go For 20, we worked with Profound Productions and photographers Kegham Hovsepian and Wing On on a promotional video and photo shoot.
Health coach and Personal Trainer Brittany Mullins of Eating Bird Food took Cheryl Miller how-to with Cheryl Miller on mason jar salads and worked out with Jessica Noll on CBS Virginia This Morning. Check out the clips:
IN OTHER NEWS…
Havana 59 opened their west end location. My former student Megan Craig did an awesome job with a media preview. The new spot is near the original Gelati Celesti location. Make sure to check it out!
And our friend and fellow P.O.W.E.R. member Noelle Parent officially launched Gifted RVA with a celebration at 804RVA.
I’m also happy to announce I’ve joined the board of CelebrateRVA, an organization committed to throwing birthday parties for disadvantaged children. Some of the children touched by this group have never celebrated a birthday before and had to have the act of blowing out candles shown and explained to them. I’m so excited to work with CelebrateRVA and be a small part of bringing them joy. I encourage you to read up on what they’re doing and volunteer to attend a party if you can.
READ | LISTEN | WATCH | LEARN | DO
TIM FERRIS: Tribe of Mentors: Brene Brown, Jimmy Fallon I love this book and have given away several copies already. It’s so awesome to peek inside the lives of others.
BEING BOSS: Becoming an Enthusiastic Leader
In every single market, the people who are at the top, the people who are wielding the most power – whether that means they have the biggest fan base or whether that just means that they wield influence in that market in some way – they’re incredibly enthusiastic. And every single day they show up with that enthusiasm. They don’t let making an end run around the Facebook algorithm bleed into what they’re trying to do because they do because they know that the ultimate hack of the Facebook algorithm is enthusiasm. we all know that when we make that post that’s coming out of our fingertips because we’re just so we just need to say it. those are the ones that go viral – those are the ones that get traction. those are the ones that get the comments that get the clicks., so if that’s where that kind of influence come from, why aren’t we focusing more on bringing enthusiasm into our brands every single day instead of reading about how I need to format that link to make sure that the Facebook algorithm plays nicely with it. It’s the same thing in email marketing, webinars, anything. If you show up with enthusiasm, people pay attention…
CBS 6: The Ten Most-Clicked Positive New Stories of 2017
DIGIDAY: Facebook is emphasizing groups and publishers are following suit
ADWEEK: Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps
B SIDE COLLECTIVE: Entrepreneurial Guide for the Hustlers of Richmond’s inaugural issue
RESOURCES
TFB: How to Make A Shareable Custom Facebook Profile Frame
BUILT VISIBLE: How To Use Talkwalker Alerts for Journalism / PR outreach
SEARCH ENGINE JOURNAL: A Beginner’s Guide To ADA Compliance For Websites
HOOTSUITE: What it Takes to Create a Great Social Video: A 10-Step Guide
EVENTS
1/14 THE BYRD THEATRE FOUNDATION Screening Of Hidden Figures
1/17 NETWORK OF ENTERPRISING WOMEN Say What Business Summit
1/18 AMA RICHMOND Authenticity in the Age of Artificial Intelligence
1/30 VCU MASSEY CANCER CENTER Appetizers and Advocacy
1/31 PRSA RICHMOND January Luncheon: The Home Depot Warehouse – Best Practices In Internal Social Media
2/6 | VCU MASSEY CANCER CENTER Women & Wellness Forum Series – Keynote speaker Joan Lunden
2/24 | VISUAL ARTS CENTER OF RICHMOND The Nuts and Bolts of Freelance Writing with Marissa Hermanson Moomaw
2/24 | HOUSING FAMILIES FIRST A Night In Old Havana
3/15 AMA RICHMOND March Signature Speaker Series – Roberto Blake – How to Crush It On YouTube
3/16 | TIFFANY HADDISH #SheReady
JOBS
These are some jobs that I’ve either heard about from friends or come across online. I don’t have a personal connection to all of them, but feel free to contact me if you’re interested and I’ll do anything I can to help. If you’re hiring, feel free to send that info along for me to include too.
WORK LABS | Studio Designer
HEALTH WARRIOR | Marketing Manager
VIRGINIA LOTTERY | Digital Customer Acquisition Manager
HUNTON & WILLIAMS | Marketing & Communications Manager
UMFS | Marketing Manager
NDP | Senior Media Buyer/Planner
KALEO | Director of Corporate Brand And Communications
PADILLA | Assistant Account Executive, Corporate Communications
VIRGINIA HOUSING DEVELOPMENT AUTHORITY | Communications Manager
VIRGINIA FARM BUREAU | Marketing Coordinator
THE KING AGENCY | Senior Art Director
WWBT | Marketing Content Producer
UNIVERSITY OF RICHMOND | Marketing Adjunct Faculty
CARMAX | Manager, Digital Marketing Technology
VIRGINIA COMMUNITY COLLEGE SYSTEM | Digital Media Specialist
WORKSHOP DIGITAL | Senior Paid Digital Marketing/Pay Per Click (PPC) Analyst
HHHUNT | Marketing Manager
VICE NEWS | Motion Designer
SNAGAJOB | Client Executive, On-Demand and Growth – Richmond
For National Business Women’s Week celebrates the progress women have made as professionals, business owners and entrepreneurs. This was the perfect time for our clients at Sonabank P.O.W.E.R. (Potential of Women Entrepreneurs Realized) to bring awareness to their program tailored to women in business.
We wanted to use Facebook’s newish Profile Frame feature to spread the word. This tool is useful if you have supporters of your cause/brand/organization that you want to rally. I thought some of you all might want to try it out too, so here’s how to do it yourself:
- Visit https://www.facebook.com/frames/manage/ and select “Open Frame Studio.”
- Upload your file. (Make sure it’s a PNG file with a transparent background)
- Name your frame.
- If your campaign/company/brand is local, choose a location.
- Make your frame available immediately or set a start date.
- Select the frame’s owner (your business page).
- Publish your frame.
Once that’s done, you want to share it. I like to select “Add this effect to a Profile Photo or Video.” This is the easiest way for your audience to quickly participate because they can use their current profile image and not have to do anything extra. The default is “Use this effect on Facebook camera,” which would require taking a new photo which would result in a lower adoption rate for sure.
We just welcomed the Clementine Group, which owns Clementine, Clover, Ashby, and MADE: a Carytown Pop Up, to the TFB Family!
We were on set at CBS Virginia This Morning with Brittany Mullins of Eating Bird Food today! We LOVE when our clients get on TV!
