AUTHENTICITY IN THE AGE OF ARTIFICIAL INTELLIGENCE

Looking at the marketing technology landscape you might think marketing is all about the tools we use.  Data-driven marketing, machine learning, artificial intelligence, oh my! Is marketing now only a tech job?

Marketing remains a delicate balance between art and science. And believe it or not, these technologies enable us to be MORE human in our marketing, not less.

In the session, you’ll learn how to develop marketing that is MORE human as a result of modern marketing technology. We will dispel common myths that hold us back from embracing essential technology and learn how to think about AI as an authenticity tool.

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