Creative Mornings RVA: End – Magnus Hierta

Magnus is a creative, animator, and founder of Hue&Cry. Hailing from Los Angeles his path has taken him from architecture to animation and then advertising.

While studying architecture he began using animation as a means to show concepts and stories about his building designs. This exploration led him to the motion-graphics industry where animation was being applied to push commercials into new visual territory. Moving from animation to advertising he became a creative director at Martin Agency where he helped win and manage the OREO account.

Regardless of the craft or occupation he prefers not to think of each as a professional silo standing on its own. The act of applying critical thinking and intuition towards solving a visual or structural problem is universal. Each and every one of us can do it. The key is to just start making.