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PRSA: Everchanging Social Media
April 18, 2018 @ 7:30 am - 10:00 am
Join us Wednesday, April 18 for a professional development session, “Everchanging Social Media: Strategies for Organizations Big and Small.” The session will feature a panel discussion with social media leaders from greater Richmond to learn more about how they are shifting their strategies to compensate for algorithm changes, the latest in paid media and the rise of influencer networks. We’ll discuss how Facebook, Instagram, LinkedIn, Twitter, Youtube and Snapchat audiences are shifting, as well as the rise of new social networks, like Vero. This open, interactive dialogue will cover measurement, trends, challenges, and we’ll even take a look into the crystal ball to predict the future of social media. Bring your questions!
Panelists include:
– Britt Farrar, Social Media Strategy Sr. Manager, CarMax
– Taya Jarman, APR, Communications Director and Social Media Strategist, Virginia Department of Health
– Jonah Holland, PR & Marketing Coordinator, Lewis Ginter Botanical Garden
The workshop is open to PRSA members and non-members and will be held at Padilla, located at 101 West Commerce Road, Richmond, VA 23224. A networking session with bagels will kick off the session from 7:30 to 8:30 a.m., and the workshop will be held 8:30 to 10 a.m.
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