PRSA: Professional Development Session: Behind the Scenes with Local Media – Panel Discussion and Q&A

What does the typical day in the life look like for a reporter? How can you get your pitch in the right hands? How does social media work in a newsroom? Is video content really king? We invite you to join us Thursday, Sept. 13 for a professional development session featuring a panel of Richmond media contacts. They’ll talk through the behind-the-scenes of what gets your story on the air, online or in the paper.

The workshop is open to PRSA members and non-members and will be held at the VCU Robertson School, located in the Temple Building at 901 West Main Street, room 1165. A networking session with bagels will kick off the session from 7:30 to 8 a.m., and the workshop will be held 8 to 10 a.m.

Panelists include:

Greg Gilligan, Business Editor, Richmond Times Dispatch

An industry veteran, Greg wrote about every major development relating to the retail industry in Virginia, from the demise of catalogue showroom retailer, Best Products to the latest news from CarMax. He has been the business editor since August 2010 and continues to write stories.

Scott Wise, Director of Interactive Media, WTVR TV, CBS 6

Scott manages the web team and is responsible for content on WTVR.com and various social media platforms, with the goal of getting news out to locals, whether on a computer, smartphone or tablet.

Mallory Noe Payne, Reporter – Richmond, WVTF Radio IQ

Mallory Noe-Payne is an award-winning reporter and producer based in Richmond, Virginia. She’s done work for NPR’s newscast unit, APM’s Marketplace and Public Radio International.

Registration

Seating is limited and available on a first-come, first-served basis. Registration costs are $25 for PRSA members and $35 for non-members. Advance payment with a credit card is highly preferred, but checks and cash will be accepted at the door. If you register, please plan to attend – refunds are not available unless three business days notice is given, and no-shows will be invoiced.

Parking options include two-hour metered parking around the building or the parking deck – VCU West Main Street Parking Deck at 801 West Main Street ($2 for two hours; $4 for three hours).

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