PRSA Richmond-March Luncheon-Ethical Breaches

Ethical Breaches: How PR Professionals Can Guide Organizations in Response to a Crisis

Crisis is a constant for contemporary organizations. We have witnessed great companies crumble based on issues of sexual harassment, CEO wrongdoing, organizational mismanagement and poorly handled crisis response.

Effective crisis response has huge implications for reputation, shareholder value and employee engagement. Join us as we welcome Jacqueline F. Strayer, a communication and marketing thought leader, consultant and educator, to explore some of the current issues of crisis organizations have faced and effective response strategies. We’ll learn some of the ways PR leaders can provide advice through scenario planning and critical thinking skills.

Learning Objectives:

1.    Trends in crisis and their implications for their organization
2.    Crisis response techniques and how they apply to various situations
3.    Fundamentals of scenario planning and its application to crisis

Jacqueline F. Strayer is a communication and marketing thought leader, consultant and educator. She is a faculty member in graduate programs at NYU and Columbia and served as the Chief Communication Officer for three global publicly traded companies. A published author on communication and marketing trends and concepts, Strayer created the first communication program on sexual harassment in the United States and has lectured on this topic extensively.

She received the Points of Light award from General Colin Powell, and was twice named among Long Island’s Most Influential Women. She holds an MPS from NYU Tisch, and a BA from the University of Connecticut.

Strayer is an eight-time marathon finisher and enjoys film, theatre, and music. She is a longtime believer in connecting people through effective narrative and storytelling, and subscribes to the notion that everyone has a great story to tell.

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