PRSA September Luncheon: Fostering Loyalty & Reducing Turnover among Today’s PR Workforce

About the Program

On average, millennials switch jobs four times in their first decade after college – and, according to Pew Research, Millennials are now the largest generation in the U.S. workforce. To those of us working in it, the PR industry appears to be especially ripe for turnover. The inability to retain talent poses significant business challenges, and many companies are turning to extravagant perks as a stopgap – to little or no effect. Join us as we welcome Jade Faugno, a vice president at Intermarket Communications, to learn about practical, relationship-driven steps that PR people at all levels can take to cultivate a sense of loyalty within their organizations and keep employees around for the long haul.

Learning Objectives:
1.    Understand the conditions that drive high turnover in the PR industry, and the business problems this turnover poses.
2.    Learn to think about attracting and, crucially, retaining talent in terms of opportunities and relationships, rather than perks.
3.    Empower the people in your organization to create a culture of loyalty based on a collective understanding of a happy, productive environment that prioritizes both client and employee needs.

About the Speaker

Jade Faugno is a vice president at Intermarket Communications, where she leads a number of financial services and higher education accounts, in addition to managing the agency’s social media assets. She is a member of the Financial Communications Society, the Ellevate Network and the invitation-only Forbes Agency Council, through which she contributes original articles about PR topics to Forbes.com. In 2018, Jade was recognized as one of the Public Relations Society of America – New York Chapter’s 15 Under 35. She graduated from Princeton University with a degree in English, a certificate in Italian and Phi Beta Kappa honors.

Menu

Chicken Piccata with chef’s choice of sides and veggies with warm rolls and cheesecake with raspberry topping for dessert. A choice of salad, with or without meat, is also available. Make your selection when registering, and be sure to pick up your salad ticket upon checking in for the luncheon if you choose that option.

RSVP Policy

All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at admin@prsarichmond.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn’t already pay online. No-shows will be billed for the lunch.

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