Richmond PRSA: June Luncheon: 50 Years of Love – An Example of Integrated Marketing at Work

About the Program

Virginia is for Lovers was created in 1969, 50 years ago. While many things have changed, one thing remained the same – the love. Virginia Tourism Corporation is celebrating the 50th anniversary of the Virginia is for Lovers brand with 50 Years of Love, a statewide campaign including over 600 partners. The success of this campaign depended heavily on an innovative integrated marketing strategy. Hear from Virginia Tourism Corporation on how earned, owned and paid media have worked together, and the benefits they have seen from working in an integrated marketing structure.

About the Speakers

Lindsey Norment serves as the Brand Director for the Virginia Tourism Corporation. In this capacity, she leads the Brand department to strategically execute the vision of the iconic Virginia is for Lovers brand. Ms. Norment was raised in Richmond, Virginia. She is a graduate of James Madison University, where she studied Media Arts and Design. She currently resides in Richmond with her husband, Jeff, and their dog, Libbie.

Caroline Logan serves as Director of Communications for the Virginia Tourism Corporation, the state agency charged with marketing the Commonwealth as a premier travel destination and film location. In this capacity, she oversees public relations, public affairs, social media and collaborative content efforts for the agency. Previously, Mrs. Logan worked as Deputy Director of Communications at the Office of the Attorney General. Prior to that, she served as Public Affairs Coordinator for FightSMA, an international non-profit organization dedicated to finding a cure for spinal muscular atrophy (SMA). She is also a published writer, with a portfolio including PRNews, the Richmond Times-Dispatch, Richmond.com, LivingSocial.com, River City magazine, West End’s Best magazine, Chesterfield Living magazine, and Richmond magazine.

Menu

Honey BBQ chicken with chef’s choice of sides and veggies, warm rolls and a selection of cookies for dessert. A choice of salad, with or without meat, is also available. Make your selection when registering, and be sure to pick up your salad ticket upon checking in for the luncheon if you choose that option.

RSVP Policy

All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at admin@prsarichmond.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn’t already pay online. No-shows will be billed for the lunch.

Event Contact

Sara Hunt, chapter administrator
(804) 994-1120
admin@prsarichmond.org