The Tooth Brigade, the first toy line from brand-new parent company, It Helps To Play, wanted to build excitement in the Richmond community for its launch. The campaign started with an exclusive Influencer preview event the night before the official launch, which drove online pre-orders drove those sales 172.72% over in-store launch sales and landed a segment on CBS6 Virginia This Morning. Influencer replationships were integrated to every aspect of this integrated campaign, from photo shoots leading to segments on NBC12’s RVA Parenting, readings at schools across the community and a popup at Clover Kids Clothing store.
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The Tooth Brigade is a story about the Tooth Fairy meeting her new friends, Ollie, Blue and Potato who help kids who are losing teeth. Local Authors Sharon and Andy Azula have created a charming and funny book and we want to giveaway a FREE plush and book! ____________________________________________ How to enter: 1. Follow @thetoothbrigade & @xoxoerinsmith 2. Tag 2 friends who would love to win! The more entries the better! Tag them in different comments. GOOD LUCK! ———————————————————- This giveaway ends on 12/18 at 9pm EST. This giveaway is not sponsored, administered, or associated with Instagram.