PR | MARKETING | SOCIAL MEDIA
Ideas you can't get anywhere else.
what we do
Communications Strategy
Content Strategy
Branding Strategy
Strategy Sessions
Research
Communications Audits
Industry Analysis
Focus Groups
Social Media
Social media
Social Media Strategy
Staff Social Media Training
Content creation
Paid Social media advertising
Editorial
Branded content
Sponsored content
Interviews
Public Relations
Media Relations
Product Launches
Branded Events
Influencer Campaigns
Design
Web Design
Graphic design
Print design
Media
TV/Radio buying
Digital media buying
our work
We've gathered some of our projects to illustrate our capabilities. Click through to learn a little more about us and what we can do for you.
McDonalds x UVA
NIL Sponsorship Campaign
NIL sponsorship deal between the local McDonald’s franchises owned and operated by RAHE, Inc. and Becca Jarret, Brennan Armstrong, and Reece Beekma in collaboration with the alumni-driven NIL collective Cavalier Futures.
Richmond Parade of Homes Magazine Design
For the 70th anniversary of the Home Building Association of Richmond's Parade of Homes, we revamped their printed guidebook and turned it into a true magazine with personal stories and home design inspiration.
Richmond Parade of Homes is Richmond's largest home show, with tours of new construction homes across the region as well as community events.
The goal of the event is to spotlight builders and showcase new home neighborhoods.
Each year a guide with maps and directions as well as details and specs for each home is printed and distributed across the city and surrounding counties.
While the magazine always contains the pricing, square footage, and all the other important specification information home buyers needed to make an informed decision about which home to buy, we knew what would really help homebuyers is to see and hear from the people and families that had actually bought the homes.
Because the event has been around so long, we knew there was a base of people to pull from. We interviewed families that had purchased homes they had seen in past Parade of Homes events so that homebuyers could see themselves in these stories.
We also worked with our network to secure additional distribution opportunities, including Short Pump Town Center.
Inspired by popular national home and garden magazines like Better Homes & Gardens and House Beautiful, we also reached out to interior designers for tips to share and featured local artists.
RESONATE Podcast Festival
Event Promotion
McDonald's McCafe Bakery
Product Launch
We worked with Caroline Martin Photography, Candy Valley Cake Co. and Amazin’ Graze to create this Grazing table to promote McDonald's new line of breakfast items.
"It looks like a renaissance painting."
Patient First Influencer Campaign
A few years after helping develop their social media strategy, one of our very first clients, Patient First, brought us back to add in an influencer strategy. We worked with Liz Thomson of I Heart Vegetables and Virginia Bloggers to launch the campaign.
Rev Your Bev Influencer Campaign with Health & Wellness Bloggers
Our goal was to expand and enhance the Rev Your Bev campaign on social media beyond owned social channels (Facebook and Instagram) through teaming up with influencers across the Virginia who share our passion for healthy living and to promote the broader awareness of Rev Your Bev Day and its goals.
700 schools participated in this campaign to teach kids about the importance of drinking water. They learned to make fruit-infused water recipes, and voted on their favorites. W partnered with food and wellness blogger partners to recreate their recipes.
The Container Store
The Container Store is finally in Richmond! It's been so cool to see everyone excited about something new in our city.
Read about my favorite things as well as details about projects done by other bloggers who worked on the campaign.
Steely Can Named one of the Best Canned Wines For Summer in Richmond Times Dispatch
"Wine for yacht rocking: Steely Can Wine
As if its retro tunes weren’t enough to get you in the mood to party, Richmond yacht rock band Three Sheets to the Wind now has a Steely Can Wine collection. The pandemic project-turned-business features four wines from California with whimsical branding that matches the band’s music. We like the Rosé Darling for a crisp, refreshing poolside wine or the Deacon Red with a light chill for evening campfire sitting. The latest release, Sonny’s Songria, is a sweet red with notes of cherry, strawberry, citrus and spice."
VCU Brandcenter
The Container Store is finally in Richmond! It's been so cool to see everyone excited about something new in our city.
Read about my favorite things as well as details about projects done by other bloggers who worked on the campaign.
Galentine's Day is all about sharing the love, and what better way to show your love than with a McNugget bouquet?! We worked with a local cake maker to design these custom Galentine's Day bouquets made with real McDonald's Chicken Nuggets. We also worked with local illustrator Hayden Ireland to create a card with the likenesses of some of our favorite RVA gals in celebration of Galentine's Day. Learn more about Hayden and her work here.
Farmer Focus
We brought the Farmer Focus Message to Richmond, Atlanta, and Durham through partnering with chefs, journalists, food influencers, and local restaurants.
Creating Holiday magic
Kinis Barefoot
Thanks to Lloyd Young and Guestroom Creative for partnering with us to bring these press/influencer kits to life for KINIS Barefoot Shoes.
what we've won
VIRGINIA PR AWARDS | CREATIVE TACTICS | McDonald’s Drive-Thru Drag Show To Benefit Ronald McDonald
VIRGINIA PR AWARDS | INFLUENCER CAMPAIGNS | McNugget Bouquets for Galentine’s Day
VIRGINIA PR AWARDS | CAPITAL AWARD | SOCIAL MEDIA | Brandcenter Social Media Campaign For Recruitment
VIRGINIA PR AWARDS | CAPITAL AWARD | WORD-OF-MOUTH | Overcoming Bias Book Launch
VIRGINIA PR AWARDS | INFLUENCER CAMPAIGNS | Bring On The Tooth Brigade: Influencer Campaign for a Brand-New Kids Toy
VIRGINIA PR AWARDS | INFLUENCER CAMPAIGNS | McRib RVA Influencer Campaign
VIRGINIA PR AWARDS | CAPITAL AWARD | SOCIAL MEDIA | James River Air Conditioning Facebook Campaign to Benefit Richmond SPCA
VIRGINIA PR AWARDS | CAPITAL AWARD OF EXCELLENCE | BLOGGER CAMPAIGN ElementsBeautyShop.com Beauty Blogger Campaign
Our McDonad's Drive-Thru Drag Show Made Style Weekly's Photos of the Year List.
To raise funds for the Ronald McDonald House Charities of Richmond, we hosted a Drive-Thru Drag Show at a local McDonald’s Restaurant. Coverage of the event Made it to MSN, CBS6, NBC12, 1037 play, hashtag rva, YAHOO FINANCE and a photo from the event was selected as one of STYLE WEEKLY’s Photos of the Year of 2020. In addition to increasing projected donations for this annual fundraiser, we warmed the hearts of the community and exposed a whole new audience to a wonderful organization that helps those when they need it most.
Dec. 11: Michelle Devereaux Livigne of Driveway Drag Show performed a drive-thru show at the McDonald’s at 9751 W. Broad St. All money raised went to the Ronald McDonald Charities of Richmond.
Photographer’s note: After a year of photographing gun rallies, coronavirus testing and protests, this event was fun to document. The people going through the drive-thru line seemed to get a kick out of the performers dancing to Christmas music in the parking lot. Nikon D850, 24-70 mm lens.
To raise funds for the Ronald McDonald House Charities of Richmond, we hosted a Drive-Thru Drag Show at a local McDonald’s Restaurant.
Drive-Thru Drag shows were an innovative creation in themselves. They rose above COVID challenges to bring joy and fun into the lives of of community by performaing socially-distanced song and dance routines in the drive ways of their customers. We leveraged the popularity of a this group of talented performers add a fun and unique spin on the annual roundup fundraising campaign for Ronald McDonld House Chariries, the philanthropic partner of our client, the cooperative of 68 local McDonalds restaurantss .
It is important to the McDonald’s brand to maintain a family-friendly environment for customers. To ensure that, we worked with the talent to adapt their performance to the brand, setting parameters around language, song-choice, and overall theme and sentiment.
Because we were targeting an audience that wouldn’t normally participate in Operation Roundup and visit McDonald’s on a regular basis, we made sure to communicate clear instructions on how to participate.
Our goal was to reach a new community to expand fundraising potential for RHMC Richmond’s annual roundup campaign. We were able to measure an increase in projected donations based on year over year sales data from McDonalds. The event raised $625 via a Facebook fundraiser in addition to the “round up” donations, which also surpassed daily goal.
In addition to surpassing these goals, we also measured our success in media coverage not only locally, but nationally. Coverage of the event Made it to MSN, CBS6, NBC12, 1037 play, hashtag rva, YAHOO FINANCE and a photo from the event was selected as one of STYLE WEEKLY’s Photos of the Year of 2020. The reach of this first-of-it’s kind event In addition to increasing projected donations for this annual fundraiser, we warmed the hearts of the community and exposed a whole new audience to a wonderful organization that helps those when they need it most.
How do you tie in an air conditioning company to an arts advocacy and education campaign? You find the right partner. James River Air Conditioning has always been a supporter of the arts, and we wanted a creative way to showcase that as Richmond celebrated “Artober,” a month highlighting arts and culture in our community. Meanwhile, local cartoonist “RVA Coffee Stain” has been made famous in-part from his random-act-of-kindness “Art Abandonment” campaigns. We wanted a fun and interactive way to celebrate the month, not another “We support the arts” post in our social feed. It was a perfect collaboration.
Our usual approach to social targets homeowners within our footprint. We knew that partnering with “Richmond-famous” RVA Coffee Stain would expose us to an untapped audience. It was the perfect supplement to our existing social strategy.
RVA Coffee Stain had a formula for a successful art abandonment campaigns from experience. We leveraged his knowledge and brainstormed ways to tie-in the James River Air brand in a way that made sense for RVA Coffee Stain and would be fun for our fans too. We planned a weekend day for the abandonments and settled on four prints total - enough to gain traction but not too many to make people lose interest and quit following along.
People who find RVA Coffee Stain’s abandoned art are excited to have just the print, but our sweetened package of gift cards, cell phone fans and other small gifts made it that much more enticing. RVA Coffee Stain set out on a Saturday to hide the prints throughout the city, dropping clues to their location as he went on Twitter.
Prints didn’t last longer than an hour each before they were spotted on Twitter and tracked down by RVA Coffee Stain fans. Some lucky finders even sent us photos of their loot for us to repost and share.
who we've helped
Food & Beverage
Hospitality
Automotive
Fitness
Healthcare
Education
Government
Beauty
Finance
Retail
Home Improvement
