Marketing & Communications for Nonprofits
Telling your story is vital to fundraising and building awareness of your organization’s mission. A compelling story told to the right audience is what you need to be effective. During the week-long Marketing & Communications Institute for Nonprofits, you will learn to pull all of the pieces together to create a successful marketing plan for your organization whether the focus is to raise money or awareness of your mission.
The Marketing & Communications Institute for Nonprofits is specially designed for both fundraising and marketing professionals, career switchers and program staff who want to learn more to enhance their careers. This is especially useful for fundraisers who work for a small nonprofit without a separate marketing role or department. Our classes are taught by marketing professionals who are experts in their fields and share the real-world knowledge as well as their love of fundraising.
Institute Overview
Strong communication is vital to the success of nonprofit organizations. Having a thorough understanding of communications helps nonprofits make the most of limited resources. The Marketing & Communications for Nonprofits program is designed to provide a comprehensive overview of marketing basics, effective communication and promotion.
The Marketing & Communications Institute for Nonprofits is an intensive 24-hour, 6-day certification program. During the week, you’ll create a comprehensive, implementable marketing plan for your organization. At the conclusion of the program, you’ll earn a professional certificate from the University of Richmond.
Outcomes
- Build a comprehensive communications and marketing plan for your organization, integrated with fundraising
- Identify your audiences and reach them with the appropriate messages
- Learn to develop stories to share your mission and impact
- Learn how to effectively integrate social media tools into your marketing plan
- Formulate a direct marketing plan to make the most of your direct mail versus “e” dollars
Modules
The following modules will be covered during the institute.
Institute on Philanthropy
The Institute on Philanthropy (IOP) strengthens the community by educating nonprofit professionals, volunteers, donors and community leaders in ethical and effective fundraising, marketing and board development strategies. We design our classes to meet the needs of a variety of nonprofit audiences. Our institutes serve participating nonprofits from Central Virginia and around the nation.
IOP offers coursework and week-long certification institutes in several areas for nonprofit staff, managers and board members. Our programs offer career-enhancing skills and information on cutting edge topics and new trends. More importantly, our programs offer return on your investment with program deliverables, among which are development campaigns, marketing plans and more.
Certification Institutes
IOP’s primary nonprofit education and training method is through intensive certification institutes led by nonprofit leaders in the Richmond region. Our institutes provide training in all aspects of nonprofit operations, from fundraising and development to grantwriting and management. The institute format encourages participants to work while they learn, engaging institute leaders and participants to address specific issues they face in their nonprofit organizations.
Marketing & Communications Institute
The Marketing & Communications Institute for Nonprofits prepares you to create a successful marketing plan for your nonprofit organization, whether the focus is to raise money or awareness of your mission. Ideal for fundraising and marketing professionals and program staff.
Marketing & Communications for Nonprofits
Telling your story is vital to fundraising and building awareness of your organization’s mission. A compelling story told to the right audience is what you need to be effective. During the week-long Marketing & Communications Institute for Nonprofits, you will learn to pull all of the pieces together to create a successful marketing plan for your organization whether the focus is to raise money or awareness of your mission.
The Marketing & Communications Institute for Nonprofits is specially designed for both fundraising and marketing professionals, career switchers and program staff who want to learn more to enhance their careers. This is especially useful for fundraisers who work for a small nonprofit without a separate marketing role or department. Our classes are taught by marketing professionals who are experts in their fields and share the real-world knowledge as well as their love of fundraising.
Institute Overview
Strong communication is vital to the success of nonprofit organizations. Having a thorough understanding of communications helps nonprofits make the most of limited resources. The Marketing & Communications for Nonprofits program is designed to provide a comprehensive overview of marketing basics, effective communication and promotion.
The Marketing & Communications Institute for Nonprofits is an intensive 24-hour, 6-day certification program. During the week, you’ll create a comprehensive, implementable marketing plan for your organization. At the conclusion of the program, you’ll earn a professional certificate from the University of Richmond.
Outcomes
- Build a comprehensive communications and marketing plan for your organization, integrated with fundraising
- Identify your audiences and reach them with the appropriate messages
- Learn to develop stories to share your mission and impact
- Learn how to effectively integrate social media tools into your marketing plan
- Formulate a direct marketing plan to make the most of your direct mail versus “e” dollars
Modules
The following modules will be covered during the institute.
- Turning Insights Into Action: How to Leverage Marketing, PR, Social Media, and Advertising Together to Reach Your Goals
Once you have developed your brand/company’s voice and you understand your audience, it’s time to turn those insights into action with your content strategy. Learn the difference between earned, owned, and paid channels and how these intern and external communications work together and how to define the purpose, messaging, and specific audience segment of each one.
- Assessing Your Leadership & Personal Growth: Resources, Contacts & Inspiration
Learn how to create a commonplace book, build a network, and other ways to build up the list of resources that can help fuel your marketing creativity, no matter your organization or budget.
